NSPA Social Media Promotion

All posts are from @Bowie_YB on Instagram. Each description links to the corresponding post.

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5 days before distribution
Cover reveal: six different posts that pieced together to show the three covers

Four days before distribution
Color coordinated promotional video campaign begins with captions tied in to Reverie theme: "Pinch me, I must be dreaming."

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Pinch me, I must be dreaming. Order before midnight on Friday to reserve yours! BowieYB.com

A post shared by Bowie Yearbook (@bowie_yb) on May 9, 2019 at 11:22am PDT

Three days before distribution
"Beyond your wildest dreams."

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Beyond your wildest dreams. Order before midnight on Friday to reserve yours! BowieYB.com

A post shared by Bowie Yearbook (@bowie_yb) on May 9, 2019 at 11:24am PDT

Two days before distribution
"Head in the clouds."

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Head in the clouds. Order before midnight on Friday to reserve yours! BowieYB.com

A post shared by Bowie Yearbook (@bowie_yb) on May 9, 2019 at 11:33am PDT

One day before distribution
Promoting stickers designed by staffers and editors, free to choose with yearbook purchase

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Choose one of five custom-designed Bowie stickers with your yearbook order! Here’s stickers 1 & 2, designed by Claire— first come, first served so order now! Bowieyb.com

A post shared by Bowie Yearbook (@bowie_yb) on May 10, 2019 at 10:27am PDT

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Choose one of five custom-designed Bowie stickers with your yearbook order! Here’s sticker 3, designed by Mia— first come, first served so order now! Bowieyb.com

A post shared by Bowie Yearbook (@bowie_yb) on May 10, 2019 at 10:28am PDT

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Choose one of five custom-designed Bowie stickers with your yearbook order! Here’s stickers 4 & 5, designed by Logan— first come, first served so order now! Bowieyb.com

A post shared by Bowie Yearbook (@bowie_yb) on May 10, 2019 at 10:28am PDT

Distribution Day
Three photos that piece together to form a panoramic taken at our distribution event and caption informing how to pick up books after distribution.​

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Thank you for helping make our reverie a reality! If you haven't picked up your book yet, come to F206! #unboxtheyear #distroday

A post shared by Bowie Yearbook (@bowie_yb) on May 14, 2019 at 2:11pm PDT

Day after distribution
Our theme copy, done in the style of a lyric video to communicate the choice behind the Reverie theme

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Reverie: the state of being pleasantly lost in your thoughts; a daydream. With all the planning for the bond construction underway, Reverie was the perfect way for us to appreciate the smaller moments while dreaming big for the future. We wanted to motivate students to continue focusing on their passions without letting the day-to-day pass them by.

A post shared by Bowie Yearbook (@bowie_yb) on May 17, 2019 at 2:47pm PDT